Print Design
Print is not dead, it has evolved.
Once a dominant medium, it s now more focused and complimentary to other electonic communications. The most effective printed materials generally have short messaging and a call-to-action that allows the user to gather more information. Generally the call-to-action is either a URL to a website, a splash page, video, or sign-up form. Some pieces can also utilize mobile TAGS or barcodes with instructions to download the TAG reader. This is a clever way to get user interaction and making the experience fun. We then add script to the TAG or URL to track the number of visitors; this allows us to see how effective the material really is.
*The above samples are just a few print collaterals we've designed. The WSU future/prospective students viewbook underwent an entire brand refresh to capture the attention of the prospective audience. All of their materials from print, web, HTML emails, video, etc. reflect one cohesive look and feel. The materials were printed using some of the following: semi-gloss, gloss, matte, foil, or metallic paper.
*Samples are just a small portion of what we've created thus far. We have the ability to create anything from traditional prints to highly creative materials.